An Analytics Portal From Scratch
Emerson Marketing Group, 2025
A portal for manufacturers to see the performance of their brands across their various retail channels
The Objective
The Emerson Marketing Group had many reports and charts to show their brand partners sales, inventory, product performance and more. They needed a dynamic online portal with clear presentation of customizable information.
The Research
Stakeholder briefings
For this project, the deadline was imminent, and research was minimal. I met with the top-level stakeholders to receive their already-determined requirements and discuss navigation and presentation.
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The sketches from these briefings, plus past versions of the reports, informed the final screen design.
The Deliverables
The final deliverables passed on to the development team included style assets, interactive components and fully detailed screen prototypes.
