Adding Ecommerce to Registration
Pledge It, 2023
Adding the ability for nonprofits to sell add-on items during fundraiser registration.
The Objective
Through the Pledge It platform, nonprofits can set up fundraising campaign sites where participants can register to fundraise or buy event tickets. My job was to design a way for fundraisers to purchase add-on items during the registration process.
The Research
Customer interviews
I had the opportunity to take part in post-campaign debriefs with several customers who were looking to use this feature as qualitative research.
Here is a sampling of the specific needs I gleaned from discussion:
Competitor Research
To assess the expectations of Pledge It's prospective customers, who may be working with competing platforms that offered this feature, I dug up any documentation I could find for discussion and analysis:
Coordinating with Agile Development
Initially, my list of functionality for this feature was much fuller. I laid out all the items that:
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Our competitors were providing
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Would serve our own customers well
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Were new, innovative ideas that might enhance the experience
I know our capacity for building this feature was limited (3-week sprints and more fish to fry!). Sorting through the chart above helped determine what functionality was in scope, and what should be cut from the design requirements.
From there, I laid out a user journey I thought was just perfect, brought it to the product team, discussed and debated and decided to move forward with it.
Hold up - Secondary use cases!
I set to laying out the interactive flow and practicing presenting it. Clicking through it with the eyes of a user, I suddenly realized an edge case we had not solved for:
If a fundraiser registers without purchasing an add-on, and changes their mind, they actually need to re-register entirely to make the purchase.
This would not do, so it was back to the drawing board. The whole flow needed to change.
Fortunately, at this point, we had already decided on many of the aspects of the design, so I was able to combine review of the new flow with adjustments we had already identified.
The Screens
Here are the final screens I presented to the development team, complete with interactions and requirements:
Campaign Manager Settings
Registration Flow with Add-ons
Add-on Management
