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Three Personas, One App

Quaker Houghton, 2022

A leading provider of industrial fluids needed to clearly understand the users of its fluid monitoring and management app.

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The Objective

Assemble clear, full representations of the three very different groups who would rely on the same mobile app throughout the workday. 

The Research 

Once I was settled into my role as UX UI designer for the FLUIDCARE™ app, I started working to create profiles of the different groups who would leverage the app's features. 

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Since some parts of the app would be used by all the personas, and some by only one or two, I determined we'd need three separate user personas to reference.  

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Contextual Inquiries

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Next, I was able to travel to the sites where each user group performed their tasks, studying how they used the app in context. 

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The physical environment of each group played a large role in planning the app's features: heavy work gloves required wider margins, lack of mobile connection called for an offline mode and sync feature, site restrictions meant stricter password management, and so on. 

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The users' backgrounds, motivations and habits played another role. After touring the sites and interviewing users specifically about the app, I put together a sort of average of the common threads found in each group.

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The Personas

The final deliverables were front-and-back one-pagers, so they could be used digitally as PDFs, but also printed for display in shared office spaces.


User Persona 1: The Service Engineer

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User Persona 2: The Lab Analyst

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User Persona 3: The FLUIDCARE™ Manager

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